Avon Anew Platinum Lift & Tighten Day Cream 50ml, with Protinol™ Technology to Help Lift Skin, and Replenish the Look of Skin's Firmness, Moisture and Elasticity, Cruelty Free

• LIFT & TIGHTEN - Show your skin some love by adding Anew Platinum Lift & Tighten Day Cream to your morning beauty routine. Co-created with dermatologists and scientists - this day cream is formulated with our exclusive and award-winning Protinol** for a dual-collagen boost; and arginine to help lift and tighten skin.
• FIRMER SKIN - After 2 days, skin will be visibly lifted and resilient** and after 1 week, fine lines will appear smoother and skin will feel plumper and more elastic.**
• HOW TO USE - Using your fingertips, gently massage this age-defying day cream into your skin in an upward and outward direction.
• CRUELTY FREE - We don't test a single product or ounce of ingredient on animals. In fact, we're actively against it, campaigning for acceptance on non-animal testing methods for more than 3 decades.
• AVON - We're passionate about keeping you at the centre of beauty, creating products that embrace the latest trends and cutting-edge technology, alongside everyday essentials that will be the staples of your beauty kit.
• *Based on a consumer study with 113 participants **Award-winning Protinol is the pioneering technology that activates TWO types of collagen, to help restore years of collagen loss in just 7 days.

Product Description About me: Avon Anew Platinum Day Lifting Cream SPF20 Looking for the best solution for advanced signs of ageing? Make Anew Platinum Lifting Day Cream SPF20 part of your anti-ageing regimen and see visible results in just days. It's perfect for ages 50+. Formulated with our exclusive and award-winning Protinol™ Technology that gives your skin a powerful dual-collagen boost, this anti-ageing day cream is clinically proven to immediately increase your skin’s moisture* and help reactivate your skin’s own elastin production by 53% in just 2 days** for more lifted, youthful-looking contours. Product Specification: • One skincare staple that effectively addresses advanced signs of ageing like dryness, tightness, deep wrinkles and sagging. • Dermatologist tested and proven to give you firmer, hydrated skin with improved elasticity. • Has SPF25 with broad-spectrum UVA/UVB protection to prevent the sun from ageing your skin even further. How to use me: • Start with a face serum - Apply our Anew Renewal Protinol Power Serum before your day cream and experience what we mean when we say ‘botox in a bottle’. • Follow with the day cream - Using your fingertips, gently massage the day cream into your skin in an upward and outward direction. What’s in: Protinol™ Technology - a cost-effective yet powerful way to boost your skin’s collagen. What’s out: Dry, taut and sagging skin. *Based on a clinical efficacy study **Tested on skin cells ***Based on a consumer use study with 114 participants. Safety Warning Avoid contact with eyes