L'Oreal Paris Permanent Hair Dye, Preference 6.0 Buenos Aires, 100% Grey Coverage, Long Lasting, Luminous Hair Colour with Anti-Brass Purple Mask, Luminous Reflects, Pack of 1

• Up to 9 weeks of fade-defying colour*
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair**

Product Description Looking for a luminous cool blonde at home? Introducing renovated permanent colour Preference Cool Blondes by L'Oreal Paris with new oil-in-gel formula! Benefits of Preference by L'Oreal Paris • Anti-Brass Mask enriched with purple dyes to neutralise yellow undertones. • Up to 6 weeks of anti-brassiness care • Up to 8 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x Colourant Gel, 1x Developer Cream, 1x Shine Protect Conditioner, 1x User guide & pair of protective gloves. What makes it special? COOL DYES - Preference Cool Blondes specifically formulated with cool dyes for an anti-brass luminous blonde. ANTI-BRASS MASK - Enriched with purple dyes to neutralise yellow undertones for up to 6 weeks. FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. *Consumer Test Ingredients 1224425 - Colourant Gel: Aqua / Water, Trideceth-2 Carboxamide MEA, Propylene Glycol, Hexylene Glycol, PEG-2 Oleamine, Polyglyceryl-4 Oleyl Ether, Oleyl Alcohol, Alcohol Denat., Ammonium Hydroxide, Polyglyceryl-2 Oleylether, Oleic Acid, Sodium Diethylaminopropyl Cocoaspartamide, 2,4-Diaminophenoxyethanol HCL, m-Aminophenol, Sodium Metabisulfite, Hydroxypropyl Bis(N-Hydroxyethyl-p-Phenylenediamine) HCL, Thioglycerin, Toluene-2,5-Diamine, Ammonium Acetate, Resorcinol, EDTA, Erythorbic Acid, Parfum / Fragrance 1152439 - Developer Cream: Aqua / Water, Hydrogen Peroxide, Cetearyl Alcohol, Sodium Salicylate, Trideceth-2 Carboxamide MEA, Phosphoric Acid, Ceteareth-25, Tetrasodium Etidronate, Tetrasodium Pyrophosphate, Glycerin. (F.I.L. C202318/2) 1217043 A - Shine Protect Conditioner: Aqua / Water, Cetearyl Alcohol, Glycerin, Behentrimonium Chloride, Candelilla Cera / Candelilla Wax, Amodimethicone, Cetyl Esters, Isopropyl Alcohol, Tocopheryl Acetate, Sodium PCA, Phenoxyethanol, Ethylhexyl Salicylate, Trideceth-6, Chlorhexidine Digluconate, Limonene, Camelina Sativa Seed Oil, Linalool, Benzyl Alcohol, Benzyl Benzoate, Geraniol, Cetrimonium Chloride, Citronellol, Hexyl Cinnamal, Amyl Cinnamal, Parfum / Fragrance. (F.I.L. C232981/1) 1200281 - Precious Oil: PPG-5-Ceteth-20, Helianthus Annuus Seed Oil / Sunflower Seed Oil, Parfum / Fragrance, Cocos Nucifera Oil / Coconut Oil, Tocopherol, Camellia Oleifera Seed Oil. (F.I.L. C234136/1) Directions Instructions: 1. Prepare your hair by washing it 48 hours before colouring. 2. Put on the gloves provided. 3. Mix dye and gel developer in bottle. 4. Apply mixture to hair, starting from roots working way down ends. 5. Leave for recommended time (check package exact time). 6. Rinse thoroughly with warm water. 7. Color Lock after-shampoo maintain color. Safety Warning For external use only. Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ