Virtue Smooth Sulphate-Free Shampoo | Cleanses & Controls Frizz | Ideal for Curly Hair | Colour Safe | 240 ml

• Formulated with our first-of-its-kind Alpha Keratin 60ku protein, Virtue Smooth Shampoo & Smooth Conditioner duo act as a powerful in-shower daily smoothing treatment for hair. They re-pave rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare goes light years beyond basic cleansing.
• WHAT IT IS: A luxurious lathering shampoo with a soft and smooth finish.
• FRAGRANCE: A restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.
• For all hair types, especially those with frizz-prone, wavy, or curly hair. Safe for color-treated and chemically treated hair.
• Free of sulfates, parabens, phthalates, synthetic colors and dyes. Gluten free. Cruelty free.

Product description Virtue Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Directions Apply the Virtue Smooth Shampoo to damp hair, gently massage into the scalp and rinse thoroughly. Use regularly to keep hair clean, soft and manageable.