O’Douds Matte Paste – Natural Hair Styling Clay with Firm Hold & Matte Finish – Vegan, Water-Based Formula with Labdanum & Lime Scent – 97g

• 💪 Strong, Lasting Hold: Perfect for structured, voluminous, or textured hairstyles that stay in place all day.
• 🌿 Natural & Vegan Formula: Made with Kaolin Clay, Carnauba Wax, and plant-based ingredients—no synthetic nasties.
• 🧼 Water-Based & Easy to Wash Out: No buildup or residue—just clean, healthy-looking hair.
• 👃 Fresh Labdanum & Lime Scent: A unique fragrance that’s subtle, earthy, and refreshing.
• 🌍 Eco-Conscious & Cruelty-Free: Responsibly made for modern grooming with a conscience.

Product description A strong hold, matte finish styling clay for maximum volume and texture. Matte Paste adds life and lift to your hair in a way that looks effortless but controlled. The naturally and sustainably sourced blend of clays, waxes, and oils used in Matte Paste work with and for your hair to keep it healthy from roots to ends. Recommended for styles ranging from short and choppy, to loose and textured, and even large and voluminous. Directions Apply product to slightly damp or dry hair for a matte finish and strong hold. Use a hair dryer for additional volume and texture.