Preference Les Ombres 104: Achieve a natural-looking ombre effect for brown to dark brown hair. This kit allows for subtle, gradual lightening, creating a sun-kissed, stylish transition.

• Up to 9 weeks of fade-defying colour*
• Multidimensional Colour and High-Impact Shine
• New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes.
• Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine.
• Up to 5x more nourished hair**

Product Description Introducing Permanent Colour Preference by L'Oreal Paris! Benefits of Preference by L'Oreal Paris • Up to 9 weeks of fade-defying colour* • Multidimensional Colour and High-Impact Shine • New oil-in-gel formula - doesn't drip and ensures optimal coverage. Now ready to rinse just in 25 minutes. • Includes a nourishing shine protect conditioner with UV-filter and Vitamin E to preserve shine. • Up to 5x more nourished hair** Read the instructions and do patch test 48 hours before use, 1.) Use gloves and pour colouring bottle into developer bottle and shake to mix evenly, 2.) Apply colour and leave for recommended time, 3.) Follow with conditioner and rinse. Each box includes: 1x caring colourant crème, 1x developer crème, 1x conditioner, 1x User guide & pair of protective gloves. What makes it special? FADE-DEFYING SYSTEM - Our high tenacity dyes powerfully enter the hair fibre for long lasting colour. NON-DRIP OIL-IN-GEL TEXTURE - Advanced texture for an easy application and optimal fibre coating. SHINE PROTECT CONDITIONER FOR SOFTER AND SILKIER HAIR - Enriched with UV-Filter and Vitamin E. It helps preserve shine. *Visual assessment, 36 washes, >76% agreement for brown/blonde/black shades, 50% agreement for red/copper shades. ** Instrumental Test Ingredients 1152204 - Lightening Powder/Blonderingspulver/Vaalennusjauhe: Potassiumpersulfate,Sodiummetasilicate,Sodiumpersulfate,Ammonium Chloride,Kaolin,Sodiumlaurylsulfate,Ci77891/Titaniumdioxide,Edta, Cyamopsistetragonolobusgum/Guargum,Hydrogenatedpolydecene, Calciumstearate. (F.I.L.C166140/2) 1188776 - Lightening Creme/Blonderingscreme/Vaalennusvoide: Aqua/Water,Cetearylalcohol,Propyleneglycol,Deceth-3,Laureth-12, Ammoniumhydroxide,Oleth-30,Lauricacid,Glycoldistearate, Polyquaternium-22,Ethanolamine,Silicadimethylsilylate[Nano]/Silica Dimethylsilylate,Carbomer,Edta,Parfum/Fragrance. (F.I.L.C208076/1) 1171216 - Developer Creme/Fremkaldercreme/Framkallningskräm/Kehite: Aqua/Water,Hydrogenperoxide,Cetearylalcohol,Sodiumsalicylate, Trideceth-2Carboxamidemea,Phosphoricacid,Ceteareth-25,Tetrasodium Etidronate,Tetrasodiumpyrophosphate,Glycerin. (F.I.L.C202319/2). 1241647 - Anti-Brasscare/Anti-Yellowefterbehandling/Hoitoaine Keltaisuuttavastaan: Aqua/Water,Cetearylalcohol,Behentrimonium Chloride ,Cetyl Esters ,Ci60730 /Acid Violet 43, Ci 45100 / Acidred52,Cocos Nuciferaoil/Coconutoil,Sodiumhydroxide,Phenoxyethanol,Ethylhexyl Salicylate,Trideceth-6,Chlorhexidinedigluconate,Limonene,Linalool, Benzylsalicylate,Benzylalcohol,Amodimethicone,Isopropylalcohol, Alpha-Isomethylionone,Citricacid,Citronellol,Cetrimoniumchloride, Coumarin,Hexylcinnamal,Amylcinnamal,Parfum/Fragrance.(F.I.L.C254891/1), 1152204 - Lightening Powder/Blonderingspulver/Vaalennusjauhe: Potassiumpersulfate,Sodiummetasilicate,Sodiumpersulfate,Ammonium Chloride,Kaolin,Sodiumlaurylsulfate,Ci77891/Titaniumdioxide,Edta, Cyamopsistetragonolobusgum/Guargum,Hydrogenatedpolydecene, Calciumstearate. (F.I.L.C166140/2) 1188776 - Lightening Creme/Blonderingscreme/Vaalennusvoide: Aqua/Water,Cetearylalcohol,Propyleneglycol,Deceth-3,Laureth-12, Ammoniumhydroxide,Oleth-30,Lauricacid,Glycoldistearate, Polyquaternium-22,Ethanolamine,Silicadimethylsilylate[Nano]/Silica Dimethylsilylate,Carbomer,Edta,Parfum/Fragrance. (F.I.L.C208076/1) 1171216 - Developer Creme/Fremkaldercreme/Framkallningskräm/Kehite: Aqua/Water,Hydrogenperoxide,Cetearylalcohol,Sodiumsalicylate, Trideceth-2Carboxamidemea,Phosphoricacid,Ceteareth-25,Tetrasodium Etidronate,Tetrasodiumpyrophosphate,Glycerin. (F.I.L.C202319/2). 1241647 - Anti-Brasscare/Anti-Yellowefterbehandling/Hoitoaine Keltaisuuttavastaan: Aqua/Water,Cetearylalcohol,Behentrimonium Chloride ,Cetyl Esters ,Ci60730 /Acid Violet 43, Ci 45100 / Acidred52,Cocos Nuciferaoil/Coconutoil,Sodiumhydroxide,Phenoxyethanol,Ethylhexyl Salicylate,Trideceth-6,Chlorhexidinedigluconate,Limonene,Linalool, Benzylsalicylate,Benzylalcohol,Amodimethicone,Isopropylalcohol, Alpha-Isomethylionone,Citricacid,Citronellol,Cetrimoniumchloride, Coumarin,Hexylcinnamal,Amylcinnamal,Parfum/Fragrance.(F.I.L.C254891/1), 1152204 - Lightening Powder/Blonderingspulver/Vaalennusjauhe: Potassiumpersulfate,Sodiummetasilicate,Sodiumpersulfate,Ammonium Chloride,Kaolin,Sodiumlaurylsulfate,Ci77891/Titaniumdioxide,Edta, Cyamopsistetragonolobusgum/Guargum,Hydrogenatedpolydecene, Calciumstearate. (F.I.L.C166140/2) 1188776 - Lightening Creme/Blonderingscreme/Vaalennusvoide: Aqua/Water,Cetearylalcohol,Propyleneglycol,Deceth-3,Laureth-12, Ammoniumhydroxide,Oleth-30,Lauricacid,Glycoldistearate, Polyquaternium-22,Ethanolamine,Silicadimethylsilylate[Nano]/Silica Dimethylsilylate,Carbomer,Edta,Parfum/Fragrance. (F.I.L.C208076/1) 1171216 - Developer Creme/Fremkaldercreme/Framkallningskräm/Kehite: Aqua/Water,Hydrogenperoxide,Cetearylalcohol,Sodiumsalicylate, Trideceth-2Carboxamidemea,Phosphoricacid,Ceteareth-25,Tetrasodium Etidronate,Tetrasodiumpyrophosphate,Glycerin. (F.I.L.C202319/2). 1241647 - Anti-Brasscare/Anti-Yellowefterbe