L'Oreal Paris Elvive Colour Protect Anti-Brassiness Purple Shampoo, Neutralises Yellow, Orange & Brassy Tones, Nourishes Highlighted Blonde, Brunette & Grey Hair for Vibrant Colour, 200ml

• Neutralises Yellow & Brassy Tones: Expertly corrects unwanted yellow, orange, and brassy hues in blonde, highlighted, and grey hair.
• Colour Correcting Formula: Utilises purple pigments (opposite to yellow on the colour wheel) to restore vibrant hair colour.
• Deeply Nourishes: Leaves hair feeling soft, looking bright, and beautifully healthy after just one use.
• Specialist Care: Ideal for maintaining salon-fresh colour in highlighted, blonde, brunette, and silver hair.
• Trusted Performance: From Elvive Colour Protect, Britain's #1 for coloured hair*

Product Description Introducing the innovative Purple Shampoo from L'Oréal Paris Elvive Colour Protect, proudly recognized as Britain's number 1 for coloured hair*. This expertly formulated shampoo addresses a common challenge faced by individuals with highlighted brunette, blonde, and grey hair: the inevitable appearance of yellow and brassy tones over time. These unwanted warm undertones can significantly detract from the vibrancy and freshness of your hair colour, making it appear dull and faded. Our unique formula leverages the fundamental principles of colour theory. On the colour wheel, purple stands directly opposite yellow. This scientific understanding is crucial, as the rich purple pigments within our Purple shampoo actively work to counteract and neutralize those undesirable yellow tones that emerge in coloured hair. Our new specialist colour-correcting Purple formula goes beyond mere colour correction; it deeply nourishes the hair while effectively neutralizing unwanted yellow, orange, and brassy tones in just one use. The result is hair that looks visibly bright and beautifully vibrant. It is perfectly suitable for blonde, highlighted, and silver hair, ensuring your colour remains stunning. *©2018 Nielsen data, value & units, Haircare (client defined) 52 w/e 06/10/18 GB Total Coverage Ingredients 1170883 E - INGREDIENTS: AQUA / WATER • SODIUM LAURETH SULFATE • COCO-BETAINE • GLYCOL DISTEARATE • COCAMIDE MIPA • CI 60730 / ACID VIOLET 43 • SODIUM LAURYL SULFATE • SODIUM CHLORIDE • SODIUM BENZOATE • SODIUM HYDROXIDE • TRIDECETH-6 • IRIS FLORENTINA ROOT EXTRACT • POLYQUATERNIUM-7 • POLYQUATERNIUM-10 • SALICYLIC ACID • LIMONENE • LINALOOL • BENZYL SALICYLATE • BENZYL ALCOHOL • BENZOPHENONE-4 • AMODIMETHICONE • ALPHAISOMETHYL IONONE • CARBOMER • CITRIC ACID • CITRONELLOL • CETRIMONIUM CHLORIDE • BUTYLENE GLYCOL • COUMARIN • HEXYLENE GLYCOL • AMYL CINNAMAL • PARFUM / FRAGRANCE. • (F.I.L C226042/2). Directions Wet hair, apply shampoo, massage into a lather, rinse thoroughly. Use once a week to complement your regular Elvive colour protect routine. Safety Warning Please see back of pack for the latest ingredients list Manufacturer Contact Information L'Oréal Paris, London, W6 8AZ