Knight & Wilson PurePlex Dark Blonde Permanent Hair Colour Dye. Protect, Restore and Nourish with Aminofix. 7.0 Dark Blonde. 100% Grey Coverage.

• EASY CREAM FORMULA: Non-drip formula promotes easy application of your permanent blonde hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair.
• PROTECT, REBUILD & RESTORE: This dark blonde hair dye is a retail colourant first, protecting against damage and breakage while it colours.
• AMINOFIX TECHNOLOGY: Unique bond reconstructor treatment uses synthetic beeswax and corn proteins to effectively rebuild the hair’s natural structure.
• NOURISHES HAIR & SCALP: Nourishing, sulphate-free dark golden blonde hair dye rebuilds hair’s natural structure and replenishes moisture during treatment.
• INCLUDES CONDITIONER: PurePlex Conditioner locks in colour and leaves hair strong, supple and beautifully radiant.

Product Description Embrace beautifully natural shades with PurePlex Colour 7.0 Dark Blonde hair colour dye. This pioneering easy-to-apply cream formula protects while it colours and is free from sulphates, providing a safe and nourishing colour treatment. Aminofix technology uses replenishing proteins to protect and repair hair structure during the colouring process, restoring strength, suppleness and natural volume to your hair. Directions Apply the cream formula to dry hair, leave it on for 30 minutes, rinse off, and then use the included conditioner to lock in color and nourish hair.