Fudge Professional Clean Blonde Damage Rewind Shampoo, Intense Purple Toning for Blonde hair, Bond Repair Technology, Sulfate Free, 250 ml

• Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair
• Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
• Keep Blonde Tones Icy & Hair Strong
• The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage
• Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair*
• Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
• Keep Blonde Tones Icy & Hair Strong: The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage

Product Description Fudge Professional Clean Blonde Damage Rewind Purple Toning Shampoo; purple toning damage repair purple shampoo. Hair is blonder, 95% stronger*, and 10x smoother with double the softness**. Colour, styling, UV, pollution: what damage?! Developed with FragranceFuse™ technology that infuses each strand of hair with an explosion of fragrance that lasts for 24 hours. Ingredients Shampoo Directions 1. Moisten hair thoroughly, 2. Apply a small amount of shampoo to the scalp, 3. Massage gently, 4. Rinse thoroughly, 5. Repeat if necessary, 6. Apply conditioner. This purple toning shampoo is specifically formulated for blonde hair and eliminates unwanted yellowness in just one wash. Manufacturer Contact Information PZ Cussons (Europe) Ltd., ‘C’, Ardilaun Ct., 112-114 St Stephens Green, Dublin D02 TD28, Eire. PZ Cussons Beauty LLP, Manchester M22 5TG.