COLOR WOW Root Cover Up, Dark Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

• Temporary colour stays until shampoo’d out (you can swim in it!)
• Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look
• Doubles as a brow powder and helps fill in thinning areas
• Stays in place without waxes or dyes; won’t stiffen or dull hair

Product Description COLOR WOW Root Cover Up in Dark Brown is an award-winning root touch up powder that instantly conceals greys, disguises regrowth, and fills in sparse areas — delivering flawless, natural-looking coverage in seconds. Developed by the beauty innovators behind John Frieda, this professional-grade formula uses reflective mineral pigments to blend seamlessly into natural or colour-treated hair without dulling or looking chalky. The precision-packed powder adheres to hair without oils, waxes, or dyes, creating a natural finish with added volume and dimension. Whether you're covering roots, extending time between colour appointments, or thickening a thinning hairline, this multi-use formula gives pro-quality results with no mess or stickiness. Water- and sweat-resistant, it stays put until you shampoo it out. The dual-ended brush allows for clean, targeted application — perfect for at-home use or on-the-go touch-ups. Safe for all hair types, including colour-treated, keratin-treated, and relaxed hair. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide)