COLOR WOW Root Cover Up, Dark Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

• Temporary colour stays until shampoo’d out (you can swim in it!)
• Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look
• Doubles as a brow powder and helps fill in thinning areas
• Stays in place without waxes or dyes; won’t stiffen or dull hair

Product Description COLOR WOW Root Cover Up in Dark Blonde instantly conceals greys and blends highlights, delivering soft, natural-looking coverage in seconds. Developed by beauty legends Gail Federici and John Frieda, this award-winning root touch up powder uses light-reflective pigments to mimic the tone and depth of salon-coloured hair — without dullness or stickiness. Ideal for toning down harsh regrowth and boosting brightness at the roots, this non-waxy, mineral-based powder adheres without residue and resists sweat, water, and humidity. The included dual-ended brush makes touch-ups clean and precise, wherever you are. Ingredients TALC, SYNTHETIC FLUORPHLOGOPITE, MICA, ZINC STEARATE, OCTYLDODECYL STEAROYL STEARATE, ETHYLHEXYL PALMITATE, SILICA, ALUMINUM STARCH OCTENYLSUCCINATE, PENTAERYTHRITYL, TETRAISOSTEARATE, ETHYLHEXYLGLYCERIN, ZEA MAYS (CORN) STARCH, PHENOXYETHANOL, KAOLIN, TRIETHOXYCAPRYLYLSILANE, POTASSIUM, SORBATE, TIN OXIDE, CI 77891 (TITANIUM DIOXIDE), CI 77492 (IRON OXIDES), CI 77491 (IRON OXIDES), CI 77499 (IRON OXIDES) Directions Apply to dry hair, load up small end of brush with powder, use free hand to pull hair flat and taut against head, press brush down firmly into roots starting from scalp and working out, do not use a sweeping motion, apply more powder as needed, to extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.