COLOR WOW Root Cover Up, Light Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

• Temporary colour stays until shampoo’d out (you can swim in it!)
• Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look
• Doubles as a brow powder and helps fill in thinning areas
• Stays in place without waxes or dyes; won’t stiffen or dull hair

Product Description COLOR WOW Root Cover Up in Light Brown delivers instant, seamless grey coverage and regrowth blending for natural or colour-treated hair. The award-winning root touch up powder uses reflective mineral pigments to deliver rich colour payoff with a natural finish — never flat, waxy, or sticky. Perfect for disguising sparse areas, softening roots, and extending time between salon visits, this professional formula was developed by the team behind John Frieda and engineered for real-life colour challenges. It blends flawlessly, stays water- and sweat-resistant, and rinses out only with shampoo. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Directions: 1. Shake powder onto the applicator brush. 2. Apply to grey roots for instant coverage. 3. Brush through for seamless blending.