COLOR WOW Root Cover Up, Blonde – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

• Temporary colour stays until shampoo’d out (you can swim in it!)
• Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look
• Doubles as a brow powder and helps fill in thinning areas
• Stays in place without waxes or dyes; won’t stiffen or dull hair

Product Description COLOR WOW Root Cover Up in Blonde is an award-winning root touch up powder that instantly conceals greys and softens dark regrowth in lightened or highlighted hair. Developed by the innovators behind John Frieda, this professional formula uses reflective mineral pigments to seamlessly blend with natural or colour-treated hair, never appearing chalky or flat. This one-of-a-kind blonde formula even lightens dark roots — without peroxide — making it ideal for extending highlights and keeping blonde hair luminous between salon visits. Lightweight, non-waxy, and residue-free, the precision-packed powder also fills in sparse spots and adds dimension. Water- and sweat-resistant, it stays put until shampooed out. The dual-ended brush ensures clean, targeted application at home or on the go. Safe for all hair types and colour-treated hair. Ingredients Mica, Talc, Synthetic Fluorphlogopite, Octyldodecyl Stearoyl Stearate, Ethylhexyl Palmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Triethoxycaprylylsilane, Tin Oxide, Dimethicone, Ci 77499 9 (Iron Oxide) ides), Ci 77891 (Titanium Dioxide), Ci 77491 (Iron Oxides), Ci 77492 Iron Oxides) Directions To use COLOR WOW Root Cover Up: 1. Shake the container well to mix the powder. 2. Choose the shade that matches your hair color. 3. Use the provided brush to apply the powder to your roots, covering any gray or dark regrowth. 4. Gently pat the powder to ensure it adheres to your hair. 5. Repeat the process as needed to cover all problem areas. 6. The water-resistant formula ensures long-lasting results from shampoo to shampoo.