COLOR WOW Root Cover Up, Medium Brown – Instant Root Touch Up Powder for Grey Coverage, Highlight Blending, and Fuller-Looking Hairlines | Award-Winning, Water & Sweat Resistant

• Temporary colour stays until shampoo’d out (you can swim in it!)
• Instant root touch up fills in thin spots and disguise exposed scalp to create the look of thicker, fuller hair
• Reflective mineral powder for a multi-dimensional, natural look
• Doubles as a brow powder and helps fill in thinning areas
• Stays in place without waxes or dyes; won’t stiffen or dull hair

Product Description COLOR WOW Root Cover Up in Medium Brown is a salon-grade root touch up powder that instantly covers greys, disguises regrowth, and boosts the appearance of fuller, thicker hair. Infused with reflective pigments, this multi-award-winning formula creates natural-looking dimension without wax, dye, or residue. Whether filling in sparse areas or extending time between colour appointments, it offers long-lasting coverage that stays in place through sweat, water, and humidity — yet washes out easily with shampoo. The precise, dual-ended brush allows you to apply it exactly where needed with a mess-free finish. Ingredients talc, mica, synthetic fluorphlogopite, zinc stearate, octyldodecyl stearoyl stearate, ethylhexyl palmitate, silica, aluminium starch octenylsuccinate, pentaerythrityl tetraisostearate, zea mays starch, kaolin, phenoxyethanol, triethoxycaprylysilane, dimethicone, tin oxide, CI 7 7491 (iron oxides), CI 77499 (iron oxides), CI77891 (titanium dioxide) Directions Apply the product to the roots with the included applicator, slide it down to the tips until the desired colour is achieved.