Clairol Blonde It Up, Permanent High Lift No Bleach, Platinum Blonde

• AminoLift Technology lifts pigments inside the hair.
• AminoGlycine Complex helps protect hair’s natural keratin and protein, and helps keep its structure intact.
• Hair up to 5 levels lighter with no bleach
• Conditioned, soft hair results.
• Glossy finish. Shimmer Lights Violet Toning Mask: Use it immediately after lightening for a cool neutral tone OR 1-2 weeks later to prevent brassy tones.

Product Description Clairol Blonde It Up, Permanent High Lift No Bleach is our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. The included Shimmer Lights Violet Toning Mask tones down brassiness and helps maintain brightness on lightened hair. All of the blonde, none of the bleach! Ingredients Developer - Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/ Mineral Oil/ Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. Conditioner - Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, EDTA, Histidine, Sodium Chloride, Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Sachet Mask - Aqua/Water/Eau, Propylene Glycol, Cetearyl Alcohol, Steareth-20, Behentrimonium Chloride, Phenoxyethanol, Glycerin, Parfum/Fragrance, Quaternium-80, Isopropyl Alcohol, Polyquaternium-37, Sodium Chloride, Potassium Phosphate, Propylene Glycol Dicaprylate/Dicaprate, Acid Violet 43, Simmondsia Chinensis (Jojoba) Seed Oil, Cocos Nucifera (Coconut) Oil, Argania Spinosa Kernel Oil, PPG-1 Trideceth-6, Benzyl Salicylate, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem Extract, Sodium Hydroxide, Sorbitan Oleate, Acrylates/Stearyl Methacrylate Copolymer, Citric Acid, Sodium Benzoate, Potassium Sorbate, EDTA. Directions READ AND FOLLOW INSTRUCTIONS ON ENCLOSED LEAFLET. For colour advice call the Colour Experts on Freephone 0800 028 4177 (UK) or 1800 535909 (Ireland) or visit our website www.clairol.co.uk or www.clairol.ie Safety Warning Caution: contains hair colourants. Can cause allergic reaction. Do not apply this product if: - you have ever experienced any reaction after colouring your hair, - you have experienced a reaction to a temporary “black henna” tattoo in the past. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Keep out of reach of children. Caution: can cause skin irritation in some individuals. Read and follow instructions on enclosed leaflet. Contains hydrogen peroxide. Avoid contact with eyes. Rinse eyes immediately if product comes into contact with them. Wear suitable gloves. This product must not be used for highlighting/ bleaching the eyelashes or eyebrows; to do so may cause blindness. Do not use under the age of 16 or if you have irritated scalp or skin or if you ever experienced reactions after hair highlighting/bleaching. Keep out of reach of children. Manufacturer Contact Information Wella, 5 St George's Rd, Wimbledon, London, SW19 4DR, United Kingdom. Wella, 64295 Darmstadt, Germany.